A San Francisco DUI Attorney on the Psychology of Influence and DUI Juries

Posted on November 18, 2015

Drink and Car Keys

Juries are different in criminal cases than in civil litigation. Despite their promise to remain unbiased and not make any conclusions before the evidence is completed, criminal jurors typically view a defendant as guilty. This is perhaps more so in a DUI trial; not only do most jurors view the police favorably, DUI cases often have scientific tests that seem, on first impression, to corroborate the prosecution’s allegations. However, an experienced San Francisco DUI attorney can offer contrary evidence to possibly create reasonable doubt, if only the jury will listen.

The Six Principles of Persuasion

Research has shown that the six principles of persuasion are as follows:

  • Principle # 1: Reciprocation; people tend to be responsive to someone who has given the something or initiated a contact
  • Principle # 2: Commitment and Consistency; getting people to commit to something makes more likely that they will follow through
  • Principle # 3: Social Proof; when people are uncertain how to act, they look to peers for guidance
  • Principle # 4: Liking; people prefer saying yes to those they like
  • Principle # 5: Authority; people respect authority
  • Principle # 6: Scarcity; the more rare something is, the more people want it
Contact a San Francisco DUI Attorney for Legal Advice

Weaving a narrative of a person’s story within the framework of complex DUI laws and evidentiary hurdles requires experienced and knowledgeable counsel. If you have been arrested for DUI, call Silveira Law, a San Francisco DUI attorney, at (415) 795-3890. We can help you defend your case and protect your rights.